Pop Quiz: Which company we recommend as the best e-mail marketing tool for freelancers?

  1. Aweber.com
  2. GetResponse.com
  3. MailerMailer.com
  4. Imnica Mail.com

The answer may shock you! Click to reveal!

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Archive for April, 2010

Online business has added to the growing demand for copywriters or good writers who can easily supply a number of articles daily or weekly to drive traffic to their website site and persuade potential clients to buy their products. Offline, business establishments and advertising agencies are always in need of full-time copywriters or part-timers to create creative copy to increase sales.

The demand points to one direction – the growing need for copywriters. Ride the boom now because statistics show that the trend will continue beyond 2010. By that time you have enhanced your writing skills and can be choosy with clients. Or if you have a business and want to do your own product articles to generate sales, you can save a lot of money by writing copy yourself because copywriters, especially the cream of the crop are not cheap.

Another thing to bear in mind is the improving economy. With more business on the rise, the position for copywriting will be numerous because this is an essential marketing tool. As a freelance or full-time copywriter, it will be easy for you to find these coveted jobs. These are coveted positions because the pay is good and the hours are flexible.

What’s so special about Copywriting?

Copywriting is unlike any other type of writing, and that includes writing sales copy and advertisements. A copywriter wants to evoke an immediate response in the reader. They want to reach out to the reader and encourage them to visit a website, sign up for something, or take advantage of a specific offer. This requires a specialized skill to get consumers to really respond to the copy.

As a copywriter with no mean ability, the talent is prized by business owners and will be ready to pay handsomely for this service. Since the hours are flexible and you can fit in the writing schedule into your daily routine, it will be easy for you to earn extra money to pay off the mortgage or save for a family holiday.

Now what is so special about this type of writing? Words. Copy writers have been trained to use words that attract attention and knowing how people are careful about their money, the following magic words wins them over – free trial, no obligation, risk-free, guaranteed, yours free, free, money-back guarantee, know why people love it, and act now while supply lasts.

While copywriting does require excellent command of language and writers must use proper spelling and grammar, they do not use big words that most people will be unable to understand. The goal is to talk in a conversational manner, as if communicating secrets to a friend. This is how they reach the reader and convince them to take action.

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Is Unique Article Review Still Effective?

Is Unique Article Review Still Effective? Obviously I think so because I am still using it as a mainstay for my article marketing and article syndication. But the question comes up because some people are having difficulty getting the same kind of positive and lasting results.

Good spinning produces good quality content from a fresh perspective and that is something Google likes. Stop thinking that spinning is no longer acceptable by search engines. Bad spinning has never been accepted by search engines.

I confess I have not had much trouble with the drop-offs in traffic that other people are describing, except with one site. How long does the your article continue to send backlinks and traffic to your site? Well, that is going to depend on many factors. If this is happening for your websites it is time for a closer look. There are different ways to revive that article and the flow of links and traffic.

People think the reason for the drop off in traffic to their site is because UAW leaves a footprint. Well, it seems all syndication services have some footprint recognized by search engines by now. In some ways that is obvious. The articles are almost always the same length and structure. The paragraphs are almost always the same length. The static hyperlink for the identical anchor text is a sure giveaway. Overusing the same old resource box is another footprint that is hard to ignore. Since you can rotate multiple resource boxes for each article with UAW that is a practical solution.

There are some article submission programs that are designed to submit once and then move on. However, this one is more than that. Some of its more powerful features will be left unused if you treat it that way. Also by overlooking these possible applications your results will be less than you wanted.

You can benefit by creating some other sites that you can link to from your article. You will find that many of them will continue to send you backlinks long after the article has been submitted and dispersed around the world. Also it should be a no-brainer for you to apply different anchor texts and urls for your articles.

Consider integrating some Web 2.0 sites, like HubPages into your web presence. That has multiple benefits. Sending traffic to the content rich hubs raises their rank. At the same time they direct traffic to your main site long after the article has been written.

When you think about it, Unique Article Wizard allows you to resubmit your revised articles. You just have to wait a while and make appropriate revisions. How do you decide what to revise? Analyze your sites to see where they can benefit most from increased traffic. Shift your focus in your article to a more specific audience or if it was specific before, make it a lot broader to reach more people. Your revised article can work for you with a completely new set of eyes seeing it. Sometimes it takes more than just doing the article submitting just once to get the most out of good software to keep it working the way you want to see it function. That can lead to even greater online business success.

Daniel McGonagle uses Unique Article Wizard and recommends it highly to his students and team members because it is so effective. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.